Digital Marketing Courses and Programs

The increasing sophistication of digital assets and media, social, analytics, and technology, requires the ability to embrace ever-evolving disruption and change. It is essential for today’s marketer, digital analyst, social media or communications specialist to have a strong digital skill set that includes how to analyze data and customer insights, optimize digital assets and engagement, and match compelling content with appropriate channels.

Our digital marketing programs can enhance your professional career in digital marketing, social media, digital analytics, and digital strategy across the organization. You will come away with the knowledge and skills to build innovative digital strategies.

Digital Leadership

  • Strategic Thinking in the Digital Context
  • Digital ROI
  • Digital Readiness
  • Digital Leadership and Performance

Social Media Courses

  • Social Media Foundations
  • Social Media Strategy and Marketing
  • Social Media Monetization
  • Social Media Metrics
  • Social Media Governance
  • Social Media and Content Marketing

Content Strategy

  • Digital Communications Strategy
  • User Experience Strategy
  • Digital Content and Storytelling
  • Digital IP and Rights Management
  • PM for Digital Communications

Digital Analytics

  • Introduction to Web Analytics
  • Web Analytics for Site Optimization
  • Measuring Marketing Campaigns Online
  • Creating and Managing the Analytical Business Culture






 

Register for Digital Programs