The white paper “Tech routes to market: focus on 2018” will be sent to participants before the course. The white paper includes nine Diagnostic Checklists and more than 100 strategic questions that will formulate questions about participants’ overall RTM strategy, and its execution.
The course will examine eight components of tech company high performance RTM strategy:
- Module 1-what is going on?
- Module 2-strategy/architecture and coverage
- Module 3-product marketing
- Module 4-channel marketing
- Module 5-channel development
- Module 6-channel management
- Module 7-solving real RTM problems
- Module 8-building the 2018 plan…working with what you have
All participants will receive a handbook that provides detailed guidance to tech company management who need to grow and transform their direct sales and indirect sales partners through new and improved RTM strategy and strategic alignment.
Start-ups, emerging and growth companies:
In Tech startups, emerging and growth companies RTM strategy impacts all of the functional areas in the Tech organization. From the CEO and the Board, to the functional heads of Finance, R&D, Product Development, Sales, Marketing and HR high performance RTM strategy impact them all. The Tech RTM Course is designed for Board, CEO, and CEO direct reports in emerging Tech companies.
Mature tech companies:
In more mature Tech companies the course meets the current and future needs of Marketing, Sales, Channel and Business Development strategists and tacticians. This group would include product marketers, channel marketers, channel developers and channel managers.
Tech company service providers:
Anyone who is providing strategic, financial, R&D, product development, sales, marketing or HR advice to high performance Tech startups, emerging Tech companies, growth Tech companies and mature Tech companies should attend the Tech Routes to market Course.
"A tech company with an amazing culture, a killer product, a hot market and a flawed Routes to Market strategy will either fail or seriously underperform. Channelcorp trained me 15+ years ago on RTM and I can confirm that they know this topic better than anyone in NA. "
John Diack CEO Mentoring
"Improving existing routes to market and establishing net new routes is mandatory for sustained growth in the tech industry. Having executive education focused on this critical aspect of our changing business climate is so well timed! I continue to be impressed with how Bruce and the Channelcorp team remain at the forefront of this dynamic segment. Looking forward to leveraging this new course with my field teams worldwide. "
Director, Global Business Partners
"In the blurring lines between client and partner in the tech industry, having the right route to market strategy is critical to bring scale and success. Channelcorp has been an industry leader in channel strategy and brings the right mix of knowledge and passion to the topic. "
Client Director, Arrow North America
"I have known Bruce at Channelcorp for 10+ years and retained his services to train my team as well as individuals in the Channel Partner Ecosystem who were pivotal to our success as a route to market to serve our end user customers, resulting in market share growth. As an industry consultant, Bruce clearly understands the routes to market issues and is able to communicate in a very thought provoking manner with his audience. If you are looking for new ideas to expand footprint and grow revenue... I would humbly suggest that you attend this workshop! "
Vice President, Sales