Sales Acumen for Non-Sales Professionals

Deliver Better Business Results by Integrating Professional Sales Practices into your Regular Activities

Non-sales professionals are often on the front lines of their organization, delivering services to clients. Having face time with clients provides an opportunity to sell, but many people with no sales training are uncomfortable in a sales function.

In this workshop, you will explore a fundamental set of business-building principles, strategies and tactics. You will also practice an array of effective sales skills and learn to incorporate them into your regular business activities. The objective is to help you become more at ease in a sales capacity, while delivering increased business value to your organization.


  • Internalize a comfortable mindset around selling, and sell in a way that enhances your professional esteem
  • Enhance your fluency in connecting your clients’ needs with your own unique offering
  • Adopt basic marketing concepts in your personal communication strategies
  • Discover ways to develop new business opportunities with existing clients
  • Attract and close business with new clients
  • Achieve longer-term, more abundant and more profitable business for your organization


Canada BC Job Grant 

2018/2019 Course Calendar