Persuasion and Influence

Build Trust and Influence Throughout the Organization

Gone are the days when persuasion consisted of an authority-driven, “because I said so” attitude. In this course you will practice the use of “win-win” based persuasive strategies and skills under a variety of situations. Build trust with your audience, communicate clearly to strengthen your message, and appeal to people’s emotional and intellectual sides. Exercise constructive influence throughout the organization.


  • Strengthen your credibility and trust-building skills
  • Tailor your message to your audience and establish rapport
  • Communicate with greater clarity and confidence
  • Deal with objections and resistance
  • Influence your staff as well as those who do not report to you
  • Identify the various means of power at your disposal


Canada BC Job Grant 

2017/2018 Course Calendar