|Jim has worked as a senior strategist for more than 25 years and is Adjunct Professor at UBC Sauder. With both academic and practical expertise, Jim guides students to navigate change and transform their digital strategy.
||Rochelle Grayson, co-founder of ArtSites.ca, is a consumer and digital media executive with 20 years of business, technology, and education experience. She has led and launched several innovative digital media initiatives, working with a combination
of both small and large companies, as well as highly analytical and creative individuals.
||An accomplished digital strategist, Rachel Segal has spent more than a decade working with some of the largest brands in the world on their social media and content marketing programs. Rachel is a founding instructor for the Accelerated Digital Marketing Diploma.