Who is the Diploma in Marketing and Sales Management designed for?
Our program attracts industry professionals and entrepreneurs looking to advance their careers and maximize their performance.
Our students typically fall into one of three categories:
If you fall into one of these categories, we encourage you to apply to the program.
- Professionals who have been identified by their organizations as top performers and are preparing to take on leadership roles that require a solid foundation in marketing strategy and sale force management.
- Professionals who have been in their current roles for some time and are looking for training that will improve their performance and overall understanding of the business.
- Professionals who are transitioning into marketing and sales roles from other fields and want a solid foundation in the fundamentals of marketing strategy and sales force management.
What’s a typical student profile?
Those enrolled in the program typically have several years of experience working in either a sales or marketing role, or are business owners/entrepreneurs. Ages range from 25-55 years of age and applicants come from a wide range of industries and backgrounds.
Examples of positions held by current students include Business Development, Key Account Manager, Territory/Regional Manager, Service Coordinator, Marketing Manager, General Manager, Project Manager, and VP/Director of Sales & Marketing.
Examples of industries include telecommunications, pharmaceuticals, industrial equipment, medical equipment, marketing agencies, advertising, banking & financial services, retail, real estate, hospitality & tourism, construction, public utilities, automotive, beverages, consumer packaged goods, and insurance.
How will I benefit?
A summary of comments from our recent students and their employers is provided below. Read the Course Overview and Course Topics pages for a
detailed description of the course curriculum.
“The program provides our employees with new insights into customer relationships. It creates a better business attitude and a renewed commitment to succeed.”
Allan Cullen, President, Cullen Diesel Power Ltd.
“Learning the proper business foundations of how to analyze customer segments, margins and profitability has had a big impact on how we have structured our sales force. Identifying the structure that is in place and breaking it down to see why it works or not works.”
Darren Boyd, General Manager, Coast Appliances
“The program is highly interactive and has provided me with a deeper understanding of business planning, forecasting and our corporate direction, all of which are immediately applicable in my daily work. “
Andrea Leard, Pharmaceutical Sales Specialist -Oncology, Eisai Limited
“The program has given me a better understanding of how the services I provide truly impact my clients’ business, and hence the ability to add to value. The instructors have a wealth of experience and knowledge, and they care about our learning.”
David Lui, Creative Director, 6folds Marketing Inc.
“The business and interpersonal/teamwork perspectives I was introduced to played a significant role during my advancement to District Manager. I often fall back on the course’s teachings as my guiding light.”
Joe Strigl, District Manager BC and Alberta, Future Shop
“The course has re-energized my career, given me renewed confidence to do my job more effectively and enhanced my future career opportunities. I draw upon elements of it each day. The course was well worth it and was a turning point in my career.”
Ron Gildenstern, On-Site Services Manager, Acklands-Grainger Inc.
“This course has an outstanding curriculum and is of great value. It has had a tangible impact on the operation of my business units.”
Mike Rutigliano, Vice President - Classifieds, Canwest Digital Media
Recent participating organizations
Our recent students and alumni represent the following organizations:
Andrew Peller Estates
Bank of Montreal
Bristol Myers Squib
Canadian Direct Insurance
Coast Capital Savings
Cullen Diesel Power
Fiat of Vancouver
Nissan Canada Inc.
Pan Pacific Whistler
Plenty of Fish
Ritchie Bros. Auctioneers
Sun Life Financial
Think Social Media
Unisource Canada Inc.
Woodtone Building Products
Why the UBC Diploma in Marketing and Sales Management?
Sales management and marketing are greatly impacted by the growing complexity of the changing business environment. Sponsored by the Sales and Marketing Executives International of Vancouver (SMEI Vancouver), and delivered by the Sauder School of Business at UBC, this course is intended for people who aspire to assure themselves and their organizations of future prosperity throughout these changes.
With nearly 1,850 graduates over more than 50 years, the UBC Diploma in Marketing and Sales Management has become accepted as a standard
of excellence in the marketing and sales management field and has been recognized in
View full program details
Graduates of the three-year program receive the Certified Marketing Executive® (CME®) designation, and successful completion of the first year of the program earns the Certified Sales Executive® (CSE®) designation.
More about SMEI professional certification
"I strongly recommend the Diploma in Marketing and Sales Management to any marketing and sales professional wishing to take their career to another level. The program is invaluable."
- Jason Thorne, Vancouver Fraser Port Authority
UBC Diploma in Marketing and Sales Management application and course information
Download our brochure (PDF, 962KB) for full program information, including fees, application dates and program schedule.
Apply online by August 31, 2013 for the current session.
To be considered for admission to the Diploma in Marketing and Sales Management, a $500 deposit must accompany your application, with the balance of the course fee to be paid in full by August 31, 2013. We will notify you of your application status within two weeks of receipt of your application.
Read more program information, including how to apply, or complete an online application.
"The Diploma in Marketing and Sales Management has re-energized my career, given me renewed confidence
to do my job more effectively and enhanced my future career
opportunities. I draw upon elements of it each day. The course was well
worth it and was a turning point in my career."
- Ron Gildenstern, Acklands-Grainger Inc.