The success of a business today is dependent on its leaders being aware of their social impact, evaluating the place of business in society, and looking beyond profit margins to incorporate these values into the corporate culture.
The triple bottom line—people, planet, profit—has become the norm in today’s business world, and aspiring leaders need to be prepared to deliver against each of them. With the launch of its new strategic plan, the UBC Sauder School of Business aims to provide graduates with the training to grow into these roles.
New research from the UBC Sauder School of Business has found that negative political advertising is effective, especially if it’s coming directly from a candidate or their campaign. In this Q&A, Yanwen Wang, study co-author and assistant professor at UBC Sauder, explains how the study—the first of its kind—was carried out and why the findings are important.
The entrepreneurship@ubc's (e@ubc) 'Social Venture' stream, focused on ventures tackling the most pressing social and environmental problems, is seeking applicants for the 2019 cohort.
In the fourth of this series of Q&As of UBC Sauder’s new full-time lecturers, tenured and tenure-track faculty, we introduce you to Sima Sajjadiani, Assistant Professor, Organizational Behaviour and Human Resources Division, UBC Sauder School of Business.