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Negative advertising works in U.S. politics

Tagged: All News, Research, Press Release,

New research from the UBC Sauder School of Business has found that negative political advertising is effective, especially if it’s coming directly from a candidate or their campaign. In this Q&A, Yanwen Wang, study co-author and assistant professor at UBC Sauder, explains how the study—the first of its kind—was carried out and why the findings are important.

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