From grocery store layouts to website design, choice architecture shapes the choices we make every day. Join Darren Dahl, Senior Associate Dean of Robert H. Lee Graduate School, and current MBA students for a talk and an evening reception on February 19.
In todays marketplace, eco-friendly product options can prove to be a tough sell, often because consumers have negative perceptions about sustainable products — they are seen as being more expensive, less effective, or less attractive. According to a new study from the UBC Sauder School of Business, however, those reasons could run even deeper — and may even depend on how consumers think.
On January 12, join fellow UBC Sauder alumni and friends to celebrate the upcoming Lunar New Year with great food, drinks, music, a raffle, door prizes, and loads of fun!
Join Jeff Kroeker, Accounting Lecturer at the UBC Sauder School of Business, for cocktails and canapés on January, 31.
On Thursday, January 10, 2019, we will feature Fiona Macfarlane, Managing Partner, British Columbia and Chief Inclusiveness Officer, EY LLP, as our honoured guest for the Dean’s Speaker Series.