It has long been debated whether the media plays a role in influencing the behaviour of audiences. New research by Sauder's Professor Karl Aquino shows that what we watch and read can a make a difference in how we act, and for the better.
The Sauder School of Business at the University of British Columbia and the Copenhagen Business School announced today that they will strengthen their strategic partnership by creating a $400,000 fund to support collaboration. The new money, contributed equally by both institutions, is the first installment to the fund targeted at jump starting joint research and teaching initiatives at the schools.
A new study co-authored by Sauder marketing professor Darren Dahl finds that people with low self-esteem are less likely to buy an item of clothing if they compare themselves to a good-looking shopper wearing the same thing.
Sauder School of Business-based research centre the Air Transport Research Society (ATRS) has released its annual Global Airport Benchmarking Report comparing the management efficiency of 156 airports and 19 airport groups in North America, Europe, Latin America and the Asia-Pacific.
The stress of scheduling chemotherapy treatments has been substantially reduced by a new technology created and implemented by a team of researchers from the Sauder School of Business at the University of British Columbia and the BC Cancer Agency.